Scientific measurementReliable dataBetter decisions

Customer Experience Measurement & Research

Don’t just measure.
Know what you can trust.

Metriqore develops measurement and research technology that brings surveys, open-text feedback, digital reputation, and behavioral data together.

Psychometric measurementData QualityResearch Technology
Survey responses
Digital reputation╱╲╱╲╱╲╱╲╱
Behavioral signals∿∿∿∿∿∿∿
ResponseTRUST
Verified
insight

Selected brands and organizations we’ve worked with

MARVIDA HOTELSASIA BEACH RESORTROYAL GARDEN BEACHLC WAIKIKIDEFACTOHOME.COM.TRYASAM TASARIM OKULLARIGRAND UYSAL BEACH & SPASEVEN SEAS PALMERAS BAYARÇELİKBELLAGIOMARVIDA HOTELSASIA BEACH RESORTROYAL GARDEN BEACHLC WAIKIKIDEFACTOHOME.COM.TRYASAM TASARIM OKULLARIGRAND UYSAL BEACH & SPASEVEN SEAS PALMERAS BAYARÇELİKBELLAGIO

01 / Approach

Beyond the Score

Feedback is only useful
if you can trust its quality

Ratings, survey responses, and online reviews can all contain noise. Metriqore evaluates response quality, measurement reliability, and context so decision-makers can distinguish stronger findings from those that should be treated with caution.

02 / Method

More Than Data Collection

A connected system from measurement to action.

The difference is not more features or more data. Metriqore solutions bring different sources of evidence together within a rigorous measurement framework.

01

Bring the Evidence Together

Survey responses collected through QR, WhatsApp and email, digital reviews, purchase data and, where relevant, behavioral data from sensor technologies can be interpreted within the same experience context.

02

Assess Data Quality

Psychometric principles and response-quality checks help prevent inattentive, inconsistent or low-information responses from carrying undue weight in decisions.

03

Turn Findings Into Priorities

Risks, opportunities and areas for improvement are translated into clear priorities that decision-makers can understand and act on.

Different Experience Settings. The Same Measurement Rigor.

Experience should be measured in context.

Each setting calls for different measures and methods. Rather than applying the same survey everywhere, Metriqore adapts shared psychometric principles to the context—whether the experience belongs to a guest, customer, student, patient or investor.

01

Guest experience

Happy Guests

Tracks the guest journey from before arrival through post-stay using surveys, requests, complaints, digital reviews, and operational data. Issues become visible while the guest is still on property, digital reputation is monitored continuously, and hotel teams can see where improvement is needed.

  • Psychometric surveys
  • Digital reputation
  • Complaint risk
Take a closer look
02

Customer research panel

Happy Customers

Builds a research panel that provides recurring, high-quality feedback from current and prospective customers. Participant quality, response quality, and panel health are monitored over time, while recurring studies address management questions about brands, products, experiences, and markets.

  • Panel health
  • Response quality
  • Model testing
Take a closer look
03

Student experience

Happy Students

Helps schools measure the academic, social, and emotional experience of students and parents using reliable measurement tools. School administrators get a regular view of strengths, emerging concerns, and areas that need improvement.

  • Experience dimensions
  • Data trust
  • Action priority
Take a closer look

03 / The Metriqore difference

Technology alone isn’t enough

Scientific methodology, software and real-world expertise work together.

01

Measure the Right Things

Measurement tools are selected to fit the research question and experience context rather than relying on generic question banks.

02

Not Every Response Deserves Equal Weight

Data-quality checks help distinguish more informative feedback from weak, inconsistent or low-quality responses.

03

Use More Than One Source of Evidence

Surveys, open-text feedback, digital reviews and relevant behavioral data are interpreted together rather than in isolation.

04

Make the Reasoning Clear

Decision-makers see not only the score, but why a finding matters and what can be done about it.

Continuous Learning

Research should be part of how an organization works, not a one-off project.

Customer expectations, behavior, and market conditions keep changing. Measuring experience a few times a year is not enough. A continuous research practice tracks change, investigates why it happened, supports action, and measures the impact afterwards. Metriqore helps make that cycle part of how the organization works.

Today

Continuous Measurement

Monitor experience regularly to spot shifts, risks, and areas for improvement early.

Project-based

In-Depth Research

Use segmentation, benchmarking, research panels, and custom study designs to test what is driving the findings.

R&D

Continuous Improvement

Measure again after action is taken, so improvement is guided by new evidence rather than assumptions.

From Research to Practice

Better decisions start with better measurement.

Founded in 2025 by Hakan Cengiz, PhD, a consumer researcher and professor of marketing, Metriqore grew out of a university-based technology ecosystem. Today, the company develops measurement technology, research software, and AI solutions for customer experience. The idea behind Metriqore was simple: organizations should not only collect feedback; they should also know how much confidence they can place in it.

Our story

Let’s find the right platform or research approach for your needs.

Tell us which experience you want to improve and how you measure it today. We’ll recommend the platform, research approach, or project scope that best fits the need.

  • Usually within one business day
  • A conversation focused on your sector and decision problem
  • One point of contact for platform, research and partnership requests